Today I had the unfortunate first-hand experience of seeing a new form of blog comment spamming. On my other blog FollowSteph.com, someone posted a comment that contained a full article, including the “About the Author” section at the bottom of the article which had multiple links to the authors website.
This is the first time I’ve seen or heard of this type of blog comment spam which I’m going to refer as “Article Comment Spamming”. What’s also interesting is that the content of the article was in the same ballpark as my blog’s general topics (Business, Real Estate, LandlordMax - my company, and anything related to success), but was not fully appropriate for this particular entry.
This type of spam commenting is worse for more reasons than just the usual This type of commenting creates duplicate content on your blog, which penalizes you for SEO (Search Engine Optimization) purposes because the articles are replicated over and over. Remember that an article is more content than just a link to a spam related product, so duplication penalties will be greater.
It also has an added benefit for the spammer in terms of SEO. Although it’s further down on the page in terms of content (and hence less value), because of the shear size (in this case the article in the comment was longer than my original article) it can skew what Google and other search engines think your page is about! The benefit for the comment spammer is that their now getting links for the keyword they want, not you!
And on top of that, Google Adsense (or other contextual advertising programs) will potentially pull ads related to the keyword your spammer’s article is about. For some people, this can be a great detriment. For me personally, I just write and don’t really look at what Adsense pulls because my main revenue streams are elsewhere. For example, for FollowSteph.com my goal is to talk about my company LandlordMax Property Management Software, what’s happening with it, personalize it by letting people know about me, and so on. The Google Adsense revenue is just an added bonus.
In any case, be on the lookout for this, I suspect it will increase in usage as time goes on. It’s my belief that it’s worse than the plain old comment spam because it negatively effect you much more than just a simple link to a spam related product did , it can actually affect what the search engines perceive your page to be about!