Google has just added the ability to track multiple custom channels to the same ad unit. This is amazing news because it really helps bring home more detailed metrics. As a summary of a great example from Darren Rowse, what if you want to track the performance difference of your header and footer Adsense ads accross different sections of your website (for example a sports site divided into baseball, football, hockey, basketball, etc.).

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As many of you already know from the previous posts on this blog and the comments in the forums (as well as how prolific this news is online), Google’s purchase of YouTube.com for $1.65 billion is massive news. I did a little bit a digging into it today, and I found this very interesting post on Reddit.com which really helps explain more what’s going on.

As me and Scotty mentioned in our seminars, it’s better to have one large site with momentum than many small sites each fighting to gain any market share. There’s a lot to be said about momentum and getting to the critical mass, the tipping point. What I personally think is happening here is that YouTube.com has the momentum that Google was looking for with Google Videos. At first Google Videos was the clear leader but they fell behind, and the momentum (or trend if you will) is just so massively in YouTube.com’s favor that Google decided to take it. If you haven’t already seen it, the Google Trend search graph comparing Google Videos and YouTube.com is pretty telling, so check it out!

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It’s official, Google.com is buying YouTube.com for $1.65 billion in stock!

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Just off the presses, it looks like Google is in talks to buy YouTube.com for $1.6 billion! There’s not much information yet as it’s still sketchy, but it’s solid enough that CNN is already reporting on the purchase.

This could be very interesting so let’s see how it plays out over the next little while…

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Normally I’d save such articles for the Quick Links section of this blog, but today’s was just too interesting! John Chow has compiled a list of the top 8 Google Adsense revenue makers. I know for a fact that there are many more than those listed, so I’ll assume these are only those that have publicly released there numbers.

In any case, I’ll quickly post the names and amounts below. If you want more details about each of them I suggest you read his article, it’s very interesting.

1. Markus Frind: PlentyOfFish.com - $300,000 per month
2. Kevin Rose: Digg.com - $250,000 per month
3. Jeremy Shoemaker - $140,000 per month
4. Jason Calacanis: Weblogs, Inc. - $120,000 per month
5. David Miles Jr. & Kato Leonard - $100,000 per month
6. Tim Carter: AskTheBuilder.com - $30,000 per month
7. Joel Comm - $24,000 per month
8. Shawn Hogan – DigitalPoint.com $10,000 per month

Needless to say there’s lots of potential money to be made with Google Adsense!

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I just found out today that Google is updating it’s index right now, so you can expect many domains to move up and down in terms of their Page Rank (Google PR). So far it looks like my other blog FollowSteph.com is moving up from a PR4 to a PR5 which is great when you consider that each PR differs in terms of web presence by an order of magnitude according to Google.

Here’s a little tool I found on Darren Rowse’s blog that helps give you an idea of what you’re Page Rank will be once Google is done the update:

Future PageRank Tool © SEO Chat

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Google has just recently updated how it updates the crawl date in it’s cache. This is very handy because it lets you know when Google last took a look at your site. In the past, it would only store the last date it crawled in which something changed, now it stores the last date it crawled period.

To better explain, please check out the video by Matt Cutts below:

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