As many of you already know from the previous posts on this blog and the comments in the forums (as well as how prolific this news is online), Google’s purchase of YouTube.com for $1.65 billion is massive news. I did a little bit a digging into it today, and I found this very interesting post on Reddit.com which really helps explain more what’s going on.

As me and Scotty mentioned in our seminars, it’s better to have one large site with momentum than many small sites each fighting to gain any market share. There’s a lot to be said about momentum and getting to the critical mass, the tipping point. What I personally think is happening here is that YouTube.com has the momentum that Google was looking for with Google Videos. At first Google Videos was the clear leader but they fell behind, and the momentum (or trend if you will) is just so massively in YouTube.com’s favor that Google decided to take it. If you haven’t already seen it, the Google Trend search graph comparing Google Videos and YouTube.com is pretty telling, so check it out!